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Cowboys tie Smurfs

August 1st, 2011 No comments

 

It’s a Tie: The Smurfs win!

As the summer movie season heads into its final month, the preliminary box office report is in for the past weekend, and the winner is… “The Smurfs.” But wait… Didn’t “The Smurfs” tie with “Cowboys & Aliens” at a reported $36.2 million each for their opening weekends? Well, technically, they did. But Sony and Columbia’s animated, 3-D, kid-oriented feature outperformed for its opening, while Jon Favreau’s “Iron Man” series follow-up underperformed. And there’s always the ‘liar’s poker’ aspect of preliminary box office – frequently it turns out that the margin between a ‘tie’ or even a $100,000 ‘squeaker’ finish is far wider than studio ‘estimates’ suggest. In other words, sometimes people inflate figures to enhance their company bottom line. Gee, when did artifice, insincerity and self-interest creep into Hollywood business? Oh, right – never mind. [As this post was being completed, the final numbers came out for the weekend: “Cowboys & Aliens” $36.4 million, “The Smurfs” $35.6 million.]

Favreau got smurfed like nobody’s business

“Cowboys & Aliens,” which cost $163 million to make, is writer/director Jon Favreau’s “Iron Man 2” follow-up, and producing partners Universal, DreamWorks, Reliance and Relativity were depending on Favreau’s mojo with fanboys to drive the film’s opening. The movie participated at Comic-Con last weekend, and its stars Daniel Craig and Harrison Ford have been grouchily honoring their publicity obligations, but this project seems to have fallen on Favreau’s shoulders, and getting gang-smurfed at the weekend box office probably came as a rude surprise to him. It doesn’t help matters that “Cowboys & Aliens” was shot in (apparently now passe) 2-D, so it did not get the 3-D premium coin its diminutive blue Belgian competitors enjoyed. Western films, in general, have been poison at the box office in the last few decades, with a few notable examples like last year’s remake of “True Grit” or 1990’s “Dances With Wolves.” Just a handful have made it past the $100 million dollar B.O. mark, and “Cowboys & Aliens” will have a tougher time making it there now that it has opened lower than hoped. Let’s face it, though: “Cowboys & Aliens,” a genre mash-up, is about as much a ‘Western’ as next year’s “Abraham Lincoln: Vampire Hunter” can be called a ‘Lincoln biography.’

The (small) Blue Man Group

It’s pretty clear Sony’s marketing machine revved-up and ‘got its smurf on’ in a big way. In addition to a huge advertising campaign, the company pacted with Build-a-Bear, FAO Schwartz and McDonalds to grow awareness of the film among the Smurf set. Neil Patrick Harris dilligently performed his PR duties with a smile, appearing across the TV channel spectrum. As a result, the $110 million production resonated with youthful audiences, who, accordingly, dragged along at least one parent to pay enhanced 3-D prices for their tickets. Tellingly, “The Smurfs” was on 355 fewer screens than ‘Cowboys,’ so the final B.O. totals should be interesting, to say the least. The end result was a happy weekend for director Raja Gosnell and the folks at Sony and Columbia – at least until the final B.O. figures come out. [See the end of the first paragraph for ‘Cowboys” narrow margin of ‘victory.’]

‘America’ comes in third; ‘Love’ loses big…

Last week’s number one film (it opened at $65 million), “Captain America: The First Avenger,” slipped dramatically (62%) into 3rd place, with $24.9 million, but its box office take (and B.O. stalwart Harry Potter – see below) bested the only other film opening last weekend, the adult-skewing “Crazy, Stupid, Love.” Disapointingly for Warner Brothers, ‘Love’ brought in only $19.3 million from more than 3,000 screens, earning it 5th place  for the weekend, behind the ‘boy-wizard-who-could,’ Harry Potter. Although it claimed most of the adult audience (and a more-than-half female audience), “Crazy, Stupid, Love” simply couldn’t beat the world’s love affair with Potter, “Harry Potter and the Deathly Hallows, Part 2” earned $21.9 million over the weekend, giving the final picture in the Potter series the notable achievement of being its first of the Potter franchise to make over $1 billion at the box office. ‘Hallows Pt. 2”s domestic total is $318 million, but the film has earned over twice that overseas, with $690 million (and counting!).

Coming Soon: Even More Remakes!!

If you haven’t gotten enough of Hollywood’s ‘creativity’ in terms of re-inventing (exploiting?) franchises they already own, get ready for next weekend’s “Rise of Planet of the Apes,” from Twentieth Century Fox, starring graduate degree record holder James Franco. In the alternative, if quality adult drama appeals to you, there’s “The Whistleblower,” starring Rachel Weisz.

See you at the movies!

Hollywood’s Best at Last?

November 10th, 2010 No comments

Earlier this year, I wrote in For Bards Blog about Joe Queenan’s contention that 2010 was the worst year for movies ever. While For Bards Blog took a more cautious approach, citing box office champs “Inception” and “Toy Story 3” as quality successes, it’s becoming increasingly clear that Queenan may have had a point. Despite the successes of a few films, quality pickings at the local multiplex or arthouse cinema have been few and far between. For every thought-provoking and poignant independent film like “Never Let Me Go,” or pedigreed Hollywood release like “The Social Network,” there are multiple go-for-the-quick-money, Hollywood-factory releases like “Salt,” “Jackass 3-D,” “The Sorceror’s Apprentice,” or “Robin Hood.” And it’s no accident that so many kids’ movies are released in 3-D, since 3-D simply increases ticket prices, strengthening the studio’s bottom lines.

But there may be a glimmer of hope for serious filmgoers. The holiday film season is upon us, and with it comes a lot of big-budget and high-profile fare, including a 3-D sequel to Disney’s 1982 classic “Tron,” “Tron: Legacy,” along with Danny Boyle’s follow-up to last year’s Oscar-winning “Slumdog Millionaire,” the harrowing “127 Hours.” Action films are represented by Twentieth Century Fox’s “Unstoppable,” which goes head-to-head with Universal Pictures’ “Skyline,” in mid-November, but one week later the first part of the final Harry Potter adventure bows; “Harry Potter and the Deathly Hallows (Part 1)” faces the latest Russell Crowe adventure, “The Next Three Days,” in which Crowe attempts to break his wrongly-accused wife out of prison. In December, the final film based on C.S. Lewis’ Narnia series, “The Chronicles of Narnia: The Voyage of the Dawn Treader,” will open opposite a Ben AffleckChris Cooper dramatic comedy about corporate downsizing, “The Company Men.” Also opening the same week is “The Tempest,” a gender-bender version of William Shakespeare’s play, directed by Julie Taymor (“Across the Universe”), starring Helen Mirren. Another opener that week is the Johnny Depp and Angelina Jolie starrer “The Tourist,” which combines Oscar-winning director Florian Henckel von Donnersmarck (“The Lives of Others”) with equally-honored scribes Julian Fellowes (“Gosford Park”) and Christopher McQuarrie (“The Usual Suspects.”)

As Christmas nears, the mood lightens, and comedies enter the fray. The week of December 22, a 3-D retelling of Jonathan Swift’s “Gulliver’s Travels” opens with Jack Black in the title role, along with “Little Fockers,” the third go-round in the “Meet the Parents” series, featuring Oscar winners Robert DeNiro, Dustin Hoffman, Barbra Streisand as well as Oscar nominee Harvey Keitel. Also opening just before Christmas is “Somewhere,” writer-director Sofia Coppola’s insider Hollywood drama. Also, Paramount has  announced it is moving “True Grit,” the Joel and Ethan Coen re-telling of the Charles Portis novel, forward a few days from its originally-scheduled Christmas release date. Evidently the feeling at Paramount is that they’ve got a strong contender on their hands with last year’s Oscar-winning actor, Jeff Bridges, in the Rooster Cogburn role, (which won the original film’s Cogburn, John Wayne, his only Oscar) and hopes are a few extra days will help fuel Oscar buzz and the film’s bottom line.

And that’s just the tip of the iceberg… There’s a new James L. Brooks film, “How Do You Know,” coming out in mid-December, featuring Brooks’ good-luck charm Jack Nicholson in a cast that includes Reese Witherspoon, Owen Wilson and Paul Rudd. For the serious moviegoer, there’s “Rabbit Hole,” a marital drama starring Nicole Kidman and Aaron Eckhart about the aftermath of a traumatic loss. And let’s not forget “I Love You, Phillip Morris,” a love-tale between prison convicts Jim Carrey and Ewan McGregor, or David O. Russell’s “The Fighter” with Mark Wahlberg and Christian Bale, “Fair Game” with Naomi Watts and Sean Penn, “For Colored Girls,” “Black Swan,” starring Natalie Portman and “Love and other Drugs,” starring Jake Gyllenhaal and Anne Hathaway, in which a pharmaceutical rep falls for a Parkinson’s patient.

This doesn’t even touch the vast number of independent and ‘art’ films that will fill the theaters late this year. So – was 2010 the ‘worst movie year ever?’ It’s impossible to tell – let’s see what it still has to offer…

Finally, “Casino Jack,” the last film by director George Hickenlooper, who died last week at the age of 47, will open December 17. Based on the twisted tale of crooked lobbyist Jack Abramoff, the film is highly regarded by those who have already seen it, and only underscores the loss of director Hickenlooper at such a young age. More will follow about Hickenlooper, who I first wrote about 30 years ago when he was a student at Yale, soon in For Bards Blog.

Is the Western genre a goner?

July 7th, 2010 1 comment

So, what’s up with Westerns? Doesn’t ANYBODY make them anymore?

Blame Michael Cimino, I say. He wrote and directed “Heaven’s Gate,” the notorious film that sank United Artists (sort of) and prompted “Final Cut,” Steven Bach’s fascinating tell-all tale book of the filmic excesses, corporate eccentricities and inglorious exits of the company’s leadership during and after the ill-fated Western that redefined cinema (sort of).

Of course, there have been bigger and worse genre flops since then – anybody remember “Waterworld” or “Treasure Planet” (sort of?). And the Western genre has been in decline for a long time now, especially since what had started out as cheap-as-dirt escapist fare grew expensive, complicated… and tired. By the time “Dances with Wolves” won 7 Academy Awards in 1990, including Best Picture and Best Director for star Kevin Costner, the Western had become an expensive museum-piece, and most Western genre fare was relegated to television, where it was cheaper (“Lonesome Dove,”) or had been turned into revisionist feature fare, like the lionizing  “Geronimo”, or even weirder, the bizarre pairing of pals Jack Nicholson and Marlon Brando in “The Missouri Breaks,” which, despite a Thomas McGuane screenplay, is a strangely confusing tale.

Here’s the good news: the Western genre is NOT a goner. Repeat – not a goner…

Here’s the bad news: as YOU know it, the Western genre may indeed be a goner – with a few exceptions… Like “True Grit,” the Coen Brothers’ upcoming re-take on the 1969 classic, or Jon Favreau’s next project, “Cowboys & Aliens,” as well as the recent “Appaloosa” from director/star Ed Harris. There are undoubtedly other ‘classic’ projects in development – high profile or not – that fall into the ‘Western’ genre, but we are unaware of any that have been publicized recently.

Instead, Western genre films have been transposed to other genres. To cite an example, sci-fi adventure film “Outland” is simply ‘”High Noon” set in space,’ (sort of), where a marshal waits for the next inbound shuttle to bring trouble – and the story’s dramatic resolution. “No Country for Old Men,” while set in the west, is more of an existentialist crime drama, featuring a villain worthy of Hannibal Lecter status (sort of). In other words, every Western can be something else, like a sci-fi adventure, a drama or fantasy; just remember to include the fantastic, the unexpected or the romance. It’s crucial to turn a ‘goner genre’ into a best Western, even if its frontier firepower ends up as death rays (sort of).