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This Just In – Bob Kerrey to head MPAA

May 21st, 2010 No comments

Breaking News:

Former Nebraska Senator and past Debra Winger boyfriend Bob Kerrey has been tapped to run the Motion Picture Association of America (MPAA), Hollywood’s lobbying arm, replacing interim leader Bob Pisano, who himself stepped in to run the organization when topper Dan Glickman resigned after five years on the job. Bob Kerrey is a Vietnam veteran (and Medal of Honor winner) and well-respected in the Hollywood community. The heads of the studios that comprise the MPAA, Disney, Warner Bros., Sony, NBC Universal, 20th Century Fox and Paramount have all signed-off on the choice of Kerrey. As one source stated: “The job is his to lose.”

Kerrey is a good choice to represent Hollywood in Washington (and elsewhere). As head of the MPAA, he has big shoes to fill: although Glickman left a slight legacy, the real icon of the MPAA is the late Jack Valenti, who ran the MPAA for 38 years and created the modern-day ratings system that the movies, TV and cable use to this day. A former staffer to President Lyndon Johnson, Valenti was a formidable presence and considered one of the most powerful lobbyists in Washington in his time. He was short in stature, but his Texan tenacity got him places few of us rarely see. I met him only once, at a screening at the MPAA headquarters in Washington, D.C.; he was impressive – and the only person I saw violate the ‘no eating’ rule in the theater – he brought in popcorn. I’m sure he’d earned the privilege. 

But now the torch passes to Bob Kerrey, and Hollywood’s hopes are high that this charismatic war hero and 9/11 Commission member will elevate Hollywood’s reputation and sufficiently represent its product. Given the studios’ endorsements and a general feeling that Kerrey can come across for the film industry, ‘For Bards’ blog wishes him the very best of luck. It’s a tough economy out there – and, as Hollywood has taught us, movies are your greatest entertainment value.