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Are Movies Getting BIGGER?

In the 1950 classic “Sunset Blvd.,” when down-on-his-luck screenwriter Joe Gillis (William Holden) meets faded silent star Norma Desmond (Gloria Swanson), he says “You’re Norma Desmond. You used to be in pictures. You used to be big.” Norma’s response: “I am big. It was the pictures that got small.”

“Sunset Blvd.”‘s script won Academy Awards for screenplay and story for writers Billy Wilder (who was also nominated for Best Director), writing partner Charles Brackett and D.M. Marshman, Jr.. It’s one of many memorable lines in a classic Hollywood film about Hollywood that garnered 11 nominations, including Best Picture, winning the coveted statuettes for Screenplay/Story, Art/Set direction and Best Score (by Franz Waxman). Seen at the time by movie stars and studio heads as an indictment of Hollywood, “Sunset Blvd.” has gone on to become a beloved drama often quoted by cinephiles. “I’m ready for my close-up, Mr. DeMille” is another classic line, having worked its way into the popular lexicon as an alternative way of saying “I’m prepared.”

But Norma Desmond’s biting response about Hollywood raises an interesting point. Fewer studio films are being made (110 in 2010 versus 121 in 2009), and the cost of most of those fewer films have risen. Since box office figures represent a drop in attendance in 2010 of 8%, and the total domestic box office return dropped 4%, it’s clear that fewer people are going to the movies – and they are paying more. Premium 3-D ticket prices are the reason the box office take hasn’t shrunk as much as attendance, but the fact remains that the movie business is undergoing a paradigm shift. Are pictures getting smaller? Quite the opposite: they’re getting BIGGER.  

A quick look at the upcoming slate of pictures for 2011 makes one thing very obvious: for better or worse, consider 2011 ‘the year of the numeral.’ Sequels, prequels and remakes rule the roost in the coming year, with titles like “The Hangover 2,” “Transformers 3,” “Pirates of the Caribbean 4,” “Harry Potter and the Deathly Hallows – Part 2,” “Twilight Saga: Breaking Dawn – Part 1,” “Kung Fu Panda 2,” “Cars 2,” “Scream 4,” “X-Men: First Class,” “Planet of the Apes” prequel “Rise of the Apes,” “Shrek” spin-off “Puss in Boots,” a remake of “Arthur,” another Tyler Perry ‘Madea’ film – “Madea’s Big Happy Family,” along with a new Muppet movie, as well as “Mission Impossible 4,” “Sherlock Holmes II,” another remake of “The Lone Ranger,” (due in 2012) and an American version of Sweden’s “The Girl With The Dragon Tattoo,” directed by “The Social Network”‘s David Fincher. And that doesn’t even count the veritable flood of superhero movies coming our way: “Captain America,” “Thor,” and “The Green Lantern,” to name a few.

So – are the pictures getting small? No way. Studios and moviemakers depend on recognizeable ‘properties’ to stoke their B.O. furnaces, and just about every film listed above will have a budget equal to (or more than) the previous film in its series. After all, ‘bigger is better,’ right? At least that’s what Hollywood is counting on. The studios are also readying ‘familiar’ projects (many of them in 3-D to optimize profits) like “Dark Shadows,” an adult-themed “Red Riding Hood,” “The Smurfs,” “The Adventures of Tintin: The Secret of the Unicorn,” a 3-D motion capture film by Steven Spielberg (and ostensibly the first of a series), in addition to “Mr. Popper’s Penguins,” based on the beloved 1938 kids book.

So – pictures are getting bigger. TV and movie maven J.J. Abrams has his super-secret “Super 8” project coming out in early June – it’s a nod to the early sci-fi films of Steven Spielberg. And things are really going to get loud and in-your-face when Michael Bay opens his next “Transformers” film on July 1st. In addition, “Iron Man” director Jon Favreau has his hybrid western/action/sci-fi graphic novel adaptation “Cowboys & Aliens” opening at the end of July. Even Zack Snyder (“300,” “Watchmen”) has another action film opening with “Sucker Punch,” opening on March 25th. If you didn’t get enough titan clashing in 2010, Mickey Rourke and the next Superman, Henry Cavill, will become “Immortals” in a Grecian epic opening in November.

So – unless you are a denizen of indie arthouse fare, depend on one thing: movies are getting bigger. Running times often underscore this, making some action/adventure films feel like an extended assault on your senses. It’s all part of the ‘magic of the movies,’ although the coming glut of pre-packaged entertainment might leave one wondering whether it’s dark magic – or merely time-worn tricks being utilized to, as Harry Cohn famously said, ‘put fannies in seats.’

Next: Hold On – aren’t movies getting smaller?

  1. bob a
    February 3rd, 2011 at 13:37 | #1

    Hi Bare!

    Unfortunately we are getting rehashed crap. There are no significant movies that will be classics.

    Hollywood had to glorify a crackhead and his brother in the fighter which will soon be a forgotten……. B grade movie.

    Nothing socially relevant
    Nothing politically relevant

    I guess today movies are generally to provide an activity for our spoiled youth and violence starved adolescents.

    I watched inception recently and was totally disappointed in the complete irrelevance of the movie. Rachael loved it….

    xo…………………………………………………..

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