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Liar, Liar…! ‘Dragon’ on Fire?

 

 It was another squeaker at the domestic box office this weekend. And another extraordinary round of B.O. estimating, Liar’s Poker style…

According to “Daily Variety,” new release “Kick-Ass” won the Friday ‘frame’ of the weekend, with $7.5 million, while two other films, “Date Night” and weekend opener “Death at a Funeral” were in a virtual Friday tie, with $5.5 million each. It would suggest a tough battle between niche markets to take the weekend. BUT – there’s always the inevitable Hollywood third-act twist (… or IS THERE?)!

Gotta hand it to those distribution dudes… they really know how to wring the suspense out of a weekend. So, as the dragon-smoke clears, and those estimates are faxed in (or emailed in – who knows? With the occasional ‘accuracy’ of some of these numbers, maybe they’re sent by Ouija board…), a new box office champ is crowned – sort of. Last week’s ‘surprise’ repeat #1, “Clash of the Titans,” slipped to the number 5 slot, supplanted by ANOTHER 3-D film, “How to Train Your Dragon,” in its 3rd week of release. As a reminder, ‘Dragon’ opened in the  #1 slot, but quickly fell to #3 in its second week. Its buoyed finish may have something to do with the higher price of 3-D movie tickets – or a particularly bold ‘bluff’ in the Liar’s Poker game of weekend film gross estimating. 

Kick-Ass still

And here’s the rub… ‘Dragon’ beat out “Kick-Ass” to take the #1 weekend slot – but only by $200k. In ESTIMATED dollars. So, I think you know where this is headed… If, as happened last weekend, one studio (or more) got ‘generous’ with their estimated weekend take, the order of #1 and #2 would certainly change… And “Kick-Ass” would open at #1, which is undoubtedly what Lionsgate, its studio, wants. PLUS – and this is one of those ‘only in Hollywood’ scenarios, Lionsgate is mired in a nasty takeover bid by Carl ‘Destroyer of Worlds’ Icahn, and having a number one picture at the box office would be a big boost to the beleaguered mini-major.

As for the rest of the liars at this poker game, “Date Night” and “Death at a Funeral” finished at #3 and #4, with $17.3 and $17 million respectively, but with only $300k between them, it’s anyone’s guess who the ‘real’ #3 and #4 are. Unless they substantially underreported, “Clash of the Titans” should definately have a lock on fifth place, with $15.8 million.

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