David Fincher must hate Harvey Weinstein…
Stylish Cinema or Marketing Campaign?
Poor David Fincher. He must feel as though Harvey Weinstein has it in for him. This is the second year in a row in which Fincher is releasing a much-heralded movie adaptation, timed for year-end impact – in this case “The Girl with the Dragon Tattoo,” and Harvey Weinstein’s The Weinstein Company is releasing a counter-programming one-two punch of “The Artist,” a stylized black & white ‘silent’ film, along with “The Iron Lady,” a biopic of Margaret Thatcher featuring the latest incredible transformation of star Meryl Streep. Last year, Fincher’s “The Social Network” was an Oscar frontrunner even before its October 1st release, but at year’s end The Weinstein Company released “The King’s Speech” along with a savvy blitz for industry recognition, eventually walking off with Best Picture, Best Directing, Best Actor and Best Original Screenplay Academy statuettes. Fincher and company had to settle for Best Editing, Best Score and Best Adapted Screenplay Oscars, despite 5 other nominations for directing, actor Jesse Eisenberg, best picture, sound and cinematography.
Haven’t I seen this before?
Based on the first of the late Stieg Larsson’s Lisbeth Salandar trilogy, “The Girl With The Dragon Tattoo” is a demanding tale of dark urges and violent retribution, and perfectly suited for Fincher’s cool, detached directing style. The original film adaptation was made in Sweden in 2009, and followed quickly by “The Girl Who Played With Fire” and “The Girl Who Kicked the Hornet’s Nest,” all of which feature disgraced journalist Mikail Blomkvist and emotionally-scarred (and pierced and tattooed) computer hacker Lisbeth Salandar. Fincher’s English-language adaptation (by “Schindler’s List” Oscar-winning scribe Steve Zaillian) is likewise set in Sweden, ostensibly to convey the bleakness of the story’s tone and setting. Set to open on December 21, 2012, “The Girl With The Dragon Tattoo” is considered Sony’s prestige year-end film, and this marks the second time in two years that the studio has gone head-to-head with The Weinstein Company’s Academy Award ‘For Your Consideration’ publicity machine.
So, if bleak simply isn’t your thing…
The Weinstein Company’s “The Artist,” starring Jean Dujardin and Berenice Bejo, is a mostly-silent, black and white romantic comedy about the early days of Hollywood and the advent of ‘talkies.’ An extended homage to the ‘magic’ of the silver screen, “The Artist” has received a textbook Weinstein release: opening over the Thanksgiving holiday weekend in only 4 U.S. theaters, the film is benefitting from the numerous appearances Harvey Weinstein has made thumping the project, one of several his company is rolling out during year’s end. Enthusiastic word of mouth and a platform release is the hallmark of a traditional Weinstein Academy Award campaign. Another well-touted Weinstein Company release is Michelle Williams’ transformative turn as Marilyn Monroe in “My Week With Marilyn,” based on the journal of a young man assigned to help her during the filming of 1957’s “The Prince and the Showgirl.” So The Weinstein Company seems to be working a ‘zone defense’ on Fincher, using three of their releases to siphon off industry acclaim. (And box office bucks; although to be fair, the audiences for the films seem markedly dissimilar).
How will it end? The suspense is… familiar.
There’s no way of telling whether Fincher’s dark drama will be a hit – although Larsson’s novels’ remarkable international popularity and the successes of the orginal films in Sweden suggest a built-in audience. What seems certain, however, is this: the Weinstein-Fincher rivalry won’t be going anywhere soon. After all, there are two more Larsson books waiting for Fincher, if he chooses – and another year-end award season coming in 2012 for Harvey to contest. So I guess it’s safe to bet you haven’t heard the last of this competition.